“Thank you for many years of collaboration, which has supported Pure Gym’s growth to become the UK’s leading gym chain and the second largest in Europe.”
The Story
Giving people the chance to improve their physical and mental well-being is what Pure Gym are all about, so it's been a joy to help them grow from an industry disruptor into one of the biggest gym chains in Europe.
Our latest TV advert for the UK’s favourite gym showcases a place where everyone is welcome. We developed a national TVC and multi-channel campaign, working closely with the guys at Pure Gym every step of the way. Concept development, storyboarding, production, post-production and broadcast delivery were all taken care of by our team.
We created a hero brand ad, 6 direct response adverts and a suite of films for paid social. Plus we created a bespoke video asset library of hundreds of 4K clips for their in-house team to create and test unlimited versions across multiple channels.
The Result
28 million impressions
in the first 4 days broadcast
Ad response up 20%
on 10’ DRTV ads against previous year
CPR reduced 22%
from £7.58 to £5.89
Our 30’ brand and 10’ DRTV ads drove memberships higher than ever before to fuel the next stage of growth as they expanded onto the global stage.
The Thinking
With well over 1 million members and more gyms than any of their competitors, Pure Gym now have a rightful claim to being the "UK’s Favourite Gym". Our approach was to back this message up by hearing from some of the members, even a few famous ones!
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Birmingham B9 4AT
